Methods and systems for healthcare practice management

ABSTRACT

Methods and systems are provided for optimizing profits for healthcare practices and insurance networks. The methods and systems include modifying physician&#39;s cost management behavior to enhance profitability of healthcare practices and insurance networks by identifying physicians that are not profitable because of cost management behavior and providing intervention to change the management behavior of the physician.

RELATED APPLICATIONS

The application is related to U.S. patent application Ser. No.09/812,703, U.S. Pat. No. 7,401,027, titled “Methods For Collecting FeesFor Healthcare Management Group” filed on the same date herewith by thesame inventors, which is incorporated herein by reference in itsentirety.

FIELD OF THE INVENTION

The present invention relates to the healthcare industry and, moreparticularly, to the field of healthcare management.

BACKGROUND OF THE INVENTION

In the healthcare industry, as illustrated in FIG. 1, physiciansgenerally organize themselves into practice groups 25 and normallysubcontract to an insurance network 30. The insurance network 30 is notlimited to traditional insurance networks, i.e., Blue Cross Blue Shield,Aetna, United Healthcare, etc., but also includes self insured networkswithin companies, employers, or other large entities. The insurancenetwork 30 includes a plurality of patients 35 that obtain healthcareservices from the plurality of physicians 25 participating in theinsurance network 30. The groups of physicians 25 include a plurality ofphysicians 25 that provide healthcare services to a plurality ofpatients 35 within a particular geographical area in varying medicalfields. The physicians in the healthcare practices 25 are normallycompensated a predetermined reimbursement amount by the insurancenetwork 30 for every subscribing patient 35 in the insurance network 30that is to be treated by the physicians 25.

For example, a physician 25 participating in the insurance network 30may be reimbursed $80 per month by the insurance network 30 for agreeingto treat a patient 35 in the insurance network 30 and assuming theresponsibility for a percentage of the ancillary medical costs for thatpatient 25. As illustrated in FIG. 1, there exists a relationshipbetween the insurance network 30 and the physician practice 25.Likewise, there also exists a relationship between the patients 35 andthe insurance network 30, and the patients 35 and the physicianpractices 25. The physician practice 25 normally receives payment forservices directly from the patients 35 or though reimbursements from theinsurance network 30. The payment that is received from the patient 35can be in the form of a co-payment or a partial payment for thehealthcare services. In order for the physician practice 25participating in the insurance network 30 to receive the entirereimbursement amount from the insurance network 30, i.e., the $80 permonth for agreeing to treat each patient 35, the physician practice 25must comply with preselected requirements set by the insurance network30. These requirements often fall within varying cost centers, such aspharmaceutical, laboratory, anesthesiology, and radiation costs, forexample.

In the pharmaceutical area, for example, a wide variety of prescriptionmedications are developed and manufactured to combat similar illnesses.As illustrated in FIG. 1, prescription medication manufacturers 24sometimes enter into agreements with the insurance network 30. Theprescription medication manufacturers 24 sometimes offer rebates toinsurance networks 30 if the physician practice 25 prescribes theirmedications. The prescription medication manufacturers 24 cannot enterinto these types of agreements with the physician practices 25, as itwould likely be contrary to public policy. The insurance network 30, inturn may enter into an agreement with a pharmacy network 21, such as apharmacy benefits management (PBM), for example, to encourage thephysician practice 25 in the insurance network 30 to prescribe certainmedications. The PBM is compensated a profit on the preferredprescription medications, and a portion of the profits are then passedalong to the pharmacy 40. The requirements, or preferences, set by theinsurance network 30 regarding pharmaceutical costs, for example,include the types of prescription medications that the physicians mayprescribe to their patients.

In some instances, the insurance networks provide incentives to thephysician practice 25 for prescribing medications upon which, theinsurance network 30 receives discounts from prescription medicationmanufacturers 24. If the physician practice 25 bears any percentage ofmedication costs for the patient 35 and prescribes medications whichdiffer from those preferred by the insurance network 30, the incentivesmay be withheld from the physician practice 25, i.e., the physicianpractice 25 may be paid nothing instead of $10 for the patient 35 in theinsurance network 30. As illustrated in FIG. 1, the insurance network 30monitors the prescriptions that the physician practice 25 participatingin the insurance network 30 writes through a monitoring relationshipdeveloped with pharmacies 40 and pharmacy networks 21. In thismonitoring relationship, the pharmacy 40 and the PBM provide claims datato the insurance network 30.

There are many different levels of risk for the physician practice 25that is associated with this arrangement. If the insurance network 30assumes the financial responsibility for the patient's 35 healthcareneeds, then the physician practice 25 assumes no risk. If, however, thephysician practice 25 assumes the financial responsibility for thepatient's healthcare needs, i.e., any healthcare costs beyond thereimbursement amount from the insurance network 30, then the physicianpractice 25 assumes the most risk. Another alternative arrangement is ifthe financial responsibility for the patient's 35 healthcare needs areshared between the physician practice 25 and the insurance network 30.In such an arrangement, the risk for patient's 35 healthcare costs isshared between the insurance network 30 and the physician practice 25.As illustrated in FIG. 1, the payments between the insurance network 30and the physician practice 25 can vary depending upon the amount of risktaken by the physician practice 25.

As further illustrated in FIG. 1, patients 35 participating in theinsurance network 30 obtain healthcare treatment from the physicianpractice 25 and pay premiums or insurance payments to the insurancenetwork 30. The medical treatment provided to the patients 35 by thephysicians in the physician practice 25 can include prescribingmedications. The patients 35, however, obtain the prescriptionmedications from the pharmacy 40 and provide either a full payment or aco-payment for the prescription medications. The patients 35 can then bereimbursed for some or all of the payment for the prescriptionmedications from the insurance network 30.

This arrangement is disadvantageous for the physician practice 25participating in the insurance network 30 because it requires a greatdeal of management and organization to follow the requirements of theinsurance network 30. The system is even more disadvantageous for thephysician practice 25 if it participates in multiple insurance networks30. Each insurance network 30 maintains a preferred list of prescriptionmedications, for example, that the physician practice 25 may prescribeto the patients 35. Further, each insurance network 30 updates theirpreferred list of prescription medications on a routine basis. Thephysician practice 25 in the insurance network 30 generally attempts tospend the majority of their time treating patients 35. The managementand organization of the insurance network 30 requirements can be timeconsuming and eliminate some of the time that a physician practice 25may normally dedicate to the treatment of patients 35.

Traditionally, there also has been tension between the physicianpractice 25 and the insurance network 30. The tension can be caused bythe insurance network 30 delaying payment to the physician practice 25with notification of a particular network requirement that has beenviolated, if any. In addition, the physician practice 25 normallyreceives very little support from the insurance network 30, such aspatient history updates and information on medication costs. Tensionsare also sometimes caused by the insurance network's 30 perception thatthe physician practice 25 over-bills for treatment and does not provideall possible treatment options for patients 35. The physician practice25 sometimes feel pressured by the insurance network 30 to providemedical treatment to their patients 35 according to the preferences ofthe insurance network 30 instead of according to their own medicaljudgments. Of course, the physician practice 25 is free to independentlytreat the patients 35 in the insurance network 30 based on medicaljudgment, but the tension between the physician practice 25 and theinsurance network 30 still exists.

The physician practice 25 is not bound by the treatment procedures thatare preferred by the insurance network 30. Often, however, conflictbetween the insurance network 30 and the physician practice 25 can arisewhen the insurance network 30 prefers the physician practice 25 toperform certain medical procedures or prescribe particular medicationsthat are more profitable to the insurance network 30. The physicianpractice 25 does not have the time necessary to perform exhaustiveresearch necessary to determine if the treatment proposed by theinsurance network 30 is feasible, or even safe, to patients 35. Prudentphysicians in the physician practice 25 often do not change theirtreatment practices based simply on information provided by theinsurance networks 30.

In the interest of patient safety, physicians in the physician practice25 should research medical literature to become more educated as topossible benefits of alternative medications. As noted above, however,this takes a great deal of time that can better be used to treatpatients 35. In order to conserve the time that might normally be spenton managing and organizing the insurance network 30 requirements,however, some physician practices 35 may hire office managers. This isdisadvantageous because an office manager can be extremely costly andwill normally need office space. The office space that may be used bythe proposed office manager may be an examination room in which thephysician would normally treat patients 35. Once again, this cuts downon the number of patients 35 that the physician practice 25 can possiblytreat. The office manager also often only manages finances and personneland has little understanding of physician practices 25 with respect torelationships between insurance networks 30 and physicians' 25 decisionsand practices with respect to patients 30.

It has been proposed that the performance of a first healthcare providercan be compared to the performance of a second healthcare provider usinga computer program as described in U.S. Pat. No. 5,652,842 titled“Analysis and Reporting of Performance of Service Providers”, bySiegrist, Jr. et al. More particularly, a method of monitoring customersatisfaction so as to keep the healthcare providers competitive in manydifferent fields is described. The method described in Siegrist, Jr. atal., however, is disadvantageous to group physicians in organizing andmanaging healthcare costs that are dependant upon preferred treatment ofthe insurance network.

When the physician practice 25 is not able to organize and managemedical treatment information in a manner that is preferred by theinsurance network 30 in which they participate, there only exist twopossible results. Either the physician practice 25 receives lowerreimbursements from the insurance network 30, or the insurance network30 is less profitable. No matter which result occurs, however, theultimate end result is higher medical costs for patients 35. Therefore,the patients 35 are the real losers in the situations described above.

SUMMARY OF THE INVENTION

With the foregoing in mind, the present invention advantageouslyprovides a system and methods for managing a healthcare practice whichoptimizes profits of the healthcare practice. The system and methods ofthe present invention also advantageously assist physicians andinsurance providers in providing cost-effective healthcare services topatients. The system and methods of managing the healthcare practice ofthe present invention additionally advantageously eliminates the timenecessary for physicians to conduct exhaustive research in determiningif alternative, and more profitable, ancillary medical procedures arebeneficial to their patients. The system and methods of the presentinvention further advantageously assist in controlling the rising costsof medical care by reducing physicians' ancillary medical costs. Thesystem and methods of the present invention still further advantageouslystrengthens the relationship between physicians and insurance providersby providing an intermediary between the two.

More particularly, the present invention provides a method of managing ahealthcare practice participating in an insurance network to optimizeprofitability of the healthcare practice with respect to a predeterminedreimbursement amount for selected ancillary medical costs. The methodadvantageously includes gathering data from each of a plurality ofphysicians in the healthcare practice participating in the insurancenetwork regarding management of the selected ancillary medical costs.The method further includes identifying at least one of the plurality ofphysicians in the healthcare practice participating in the insurancenetwork that is at a greater risk of not receiving the predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork by engaging in ancillary medical procedures that are detrimentalto receiving the predetermined reimbursement amount for the ancillarymedical costs. The method also includes modifying the at least onephysician's management behavior regarding the ancillary medical costs tosubstantially reduce the risk of not receiving the predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork.

The step of identifying the at least one physician preferably includesanalyzing the ancillary medical costs of each of the plurality ofphysicians in the healthcare practice, calculating an average ancillarymedical cost per physician for the healthcare practice, and identifyingthe physician that has ancillary medical costs that are a predeterminedpercentage greater than the average ancillary medical cost per physicianfor the healthcare practice. The step of identifying the at least onephysician also advantageously includes identifying the physician havingthe highest ancillary medical costs in the healthcare practice. Theancillary medical costs can include any costs taken from the group ofpharmacy, radiology, laboratory, anesthesiology, occupational therapy,physical therapy, speech therapy, therapeutic radiology, operating room,emergency room costs or other cost centers as understood by thoseskilled in the art.

The present invention also provides a method of optimizing theprofitability of an insurance network having a plurality of physiciansin a healthcare practice participating therein by managing ancillarymedical costs. The method includes the step of gathering data from eachof the plurality of physicians in the healthcare practice participatingin the insurance network regarding management of ancillary medicalcosts. The method also includes the step of modifying the plurality ofphysicians' in the healthcare practice management behavior regardingancillary medical costs that are not profitable for the insurancenetwork.

The present invention further provides a healthcare managementoptimization system for a healthcare practice including a plurality ofphysicians participating in an insurance network. The healthcaremanagement optimization system includes at least one database. The atleast one database can advantageously include a first and a seconddatabase. The first database includes information regarding ancillarymedical procedures that are preferred by the insurance network and thesecond database includes information regarding ancillary medical costsof each of the plurality of physicians participating in the insurancenetwork. The healthcare management optimization system further includesan analyzer in communication with the first and second databases foranalyzing the data in the first and second databases and comparing theancillary medical procedures that are preferred by the insurance networkwith the ancillary medical costs of the plurality of physiciansparticipating in the insurance network to thereby identify ancillarymedical costs that are not preferred by the insurance network. Thehealthcare management system still further includes managing meansresponsive to the analyzer for managing the ancillary medical costs tothereby modify the ancillary medical costs of the physicians in thehealthcare practice to be more profitable to the insurance network.

The present invention still further provides a healthcare managementoptimization system for a healthcare practice including a plurality ofphysicians participating in an insurance network. The healthcareoptimization network advantageously includes a server having at leastone database. The at least one database can advantageously include firstand second databases. The system further includes a communicationsnetwork positioned to be in communication with the server, a pluralityof computers positioned to be in communication with the communicationsnetwork, each including a user interface responsive to a user, anupdater positioned on the server and responsive to the user interfaceupdating each of the plurality of physicians in the healthcare practiceof any changes in the management of ancillary medical costs that arepreferred by the insurance network, and recommending means positioned onthe server and responsive to the user interface for recommending to eachof the plurality of physicians alternative ancillary medical proceduresthat are preferred by the insurance network.

The present invention advantageously strengthens the relationshipbetween insurance companies and physicians by providing an intermediarythat provides information to make modifications to ancillary medicaltreatment procedures to both the physicians and the insurance network.The information provided by the intermediary includes scientific andmedical research literature and advantageously eliminates the researchtime and costs necessary for the physicians and the insurance networksto make informed decisions and recommendations regarding patient care.The research necessary to make the informed decisions is advantageouslyprovided to the physicians and the insurance networks.

The present invention also advantageously provides educationalinformation regarding alternative ancillary medical procedures topatients that insist on a particular ancillary medical procedure, i.e.,insist on a prescription for a brand name medication, so that thepatient can also make a more informed decision as to their treatment.When the patient is made a part of the decision to modify medical care,the patient is more likely to trust both the physician and the insurancenetwork. Therefore, the present invention also advantageouslystrengthens the relationship between the patients, physicians, andinsurance network.

The present invention further advantageously decreases physicians'overall ancillary medical costs, thereby enhancing the profitability ofthe physician practice groups and insurance networks. Increased savingsattributed to ancillary medical costs can advantageously be passed on topatients, thereby decreasing the cost of medical care and co-paymentsfor prescription medications. The present invention allows the patientin the healthcare system to be the real winner.

BRIEF DESCRIPTION OF THE DRAWINGS

Some of the features, advantages, and benefits of the present inventionhaving been stated, others will become apparent as the descriptionproceeds when taken in conjunction with the accompanying drawings inwhich:

FIG. 1 is a schematic view of a typical relationship between physicians,insurance networks, and patients according to the prior art;

FIG. 1A is a schematic view of a relationship between physicians,insurance networks, patients, and a healthcare consultation groupaccording to the present invention;

FIG. 2A is a flow chart describing the method of managing ancillarymedical costs for healthcare practices and insurance networks accordingto the present invention;

FIG. 2B is a flow chart describing the method of modifying ancillarymedical procedures according to the present invention;

FIG. 2C is a flow chart describing the method of educating physicians onthe benefits of alternative ancillary medical procedures according tothe present invention;

FIG. 3 is a flow chart describing the method of managing ancillarymedical costs and optimizing profitability for an insurance networkaccording to the present invention;

FIG. 4 is a schematic view of a system for a healthcare practiceincluding a plurality of physicians participating in an insurancenetwork according to the present invention;

FIG. 5 is an environmental view of a physician accessing acommunications network through a user interface of a system for ahealthcare practice to obtain information regarding management ofancillary medical costs according to the present invention;

FIG. 6 is an environmental view of a physician researching aninformation card positioned in a patient's chart to determine if analternative ancillary medical procedure is appropriate according to thepresent invention; and

FIGS. 1A-6A illustrate systems and methods of optimizing profitabilityof healthcare practices and insurance networks by managing ancillarymedical costs. As illustrated in FIG. 1A, the present inventionpreferably includes a healthcare consultation group 22 that forms anintermediary relationship between a healthcare practice 25 and aninsurance network 30. The healthcare practice 25 preferably includes aplurality of physicians 27 practicing in one or more medical fields in aparticular geographic area. The healthcare consultation group 22determines the most efficient manner to manage ancillary medical coststo thereby increase profitability of the healthcare practice 25 and theinsurance network 30 by decreasing ancillary medical costs. In caseswhere the financial responsibility for patient care is divided betweenthe insurance network 30 and the healthcare practice 25, the healthcareconsultation group 22 can also advantageously manage ancillary medicalcosts of the insurance network 30 and the healthcare practice 25 tothereby decrease ancillary medical costs, thereby increasingprofitability of both the insurance network 30 and the healthcarepractice 25. Ancillary medical costs can include pharmacy costs, forexample. The ancillary medical costs can also advantageously include anyone of a number of medical cost centers such as taken fromfederally-defined hospital departments. These can include, but are notlimited to, anesthesiology, blood, blood storage procedure andadministration, radiology, electroencephalogram (EEG), electrocardiogram(EKG), emergency room, IV therapy, organ and tissue acquisition, laborand delivery, medical/surgical supplies, nuclear medicine, occupationaltherapy, operating room, physical therapy, recovery room, renaldialysis, respiratory therapy, special care, speech therapy, andtherapeutic radiology. These general categories also can be broken downinto more specific categories as understood by those skilled in the art.

DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS

As perhaps best illustrated in FIGS. 1A-4, the present inventionprovides methods for managing a healthcare practice 25 to optimize theprbfitability of the healthcare practice 25 by decreasing the healthcarecosts of the healthcare practice 25. As illustrated in FIG. 3, thepresent invention also provides methods of optimizing the profitabilityof an insurance network 30 having a plurality of physicians 27 in ahealthcare practice 25 participating therein by managing ancillarymedical costs, i.e., pharmacy costs, of the healthcare practice 25, or acombination of the healthcare practice 25 and the insurance network 30.The present invention is particularly advantageous for use inassociation with pharmacy cost because of the large year to yearincreases in the cost of prescription medications and otherpharmaceutical related costs. The method of managing the healthcarepractice 25 and the method of optimizing the profitability of theinsurance network 30 includes gathering data 50 from each of theplurality of physicians 27 in the healthcare practice 25 participatingin the insurance network 30 regarding management of ancillary medicalcosts. The step of gathering data 50 preferably includes conferring withthe healthcare practice 25 and the insurance network 30 to determine 53the number of patients 35 participating in the insurance network 30 andthe current ancillary medical procedure used to treat those patients 35.In a case where the ancillary medical cost is pharmacy cost, forexample, the method includes gathering data from the physicians 27regarding the number of pharmacy claims over a predetermined period oftime, the number of patients 35 treated by the physician 27, anddemographic information about the physician 27.

Data is also gathered 52 from ancillary medical facilities 40 regardingancillary medical costs of each of the plurality of physicians 27 in thehealthcare practice 25 participating in the insurance network 30. Thisdata can advantageously include claims information, claim types, andcost data regarding the claims. This data can also advantageously begathered from the healthcare practice 25 or the insurance network 30.The data collected from the ancillary medical facilities 40 can beavailable on an ancillary medical network database, such as a pharmacynetwork listing pharmacy costs for each of a plurality of physicians 27in the healthcare practice 25. Again, in a case where the ancillarymedical cost is pharmacy cost, for example, the method of gathering data50 includes obtaining average wholesale pharmacy costs from pharmacynetworks such as First Databank, Red Book, and Blue Book, for example,or any other pharmacy network as understood by those skilled in the art.The step of gathering data 50 from the pharmacy also includes gettingmonthly updates from the pharmacy network regarding average wholesalepharmacy costs. The step of gathering data 50 further preferablyincludes extrapolating a contracted price of prescription medicationsfrom the pharmacy claims data.

If the ancillary medical cost is pharmacy cost, for example, then thestep of gathering data 50 can advantageously include preparing amanagement report that includes information regarding the physician'spharmacy cost performance measured by per member per month (PMPM) costs.The management report can also advantageously include a physician reportcard to inform the physician 27 of current performance and high costpatient reports from the physician 27. The report card is advantageouslydetailed for each physician 27 based on prescribing patterns, costs ofmanagement behavior to them and the healthcare practice 25,peer-reviewed alternative prescription medications, and potentialsavings if followed. The report cards are then presented to theidentified physician 27 so that they can perform their own analysis. Thehealthcare practice 25 can advantageously encourage the physician 27 togive the report consideration. The management report can alsoadvantageously include a list of the top medication providers, e.g., thetop fifty high-cost prescription medication providers and a pharmacycost management report.

The method of managing the healthcare practice 25 and the method ofoptimizing the profitability of an insurance network both furtherpreferably include identifying 56 at least one physician 27 in thehealthcare practice 25 that is engaging in ancillary medical proceduresthat are not as profitable or preferred by the insurance network 30.Physicians 27 who engage in the ancillary medical procedures that arenot preferred by the insurance network 30 are sometimes at risk of notreceiving a predetermined reimbursement amount from the insurancenetwork 30. These ancillary medical procedures can include theprescription of medications that are not as profitable to the insurancenetwork 30 or the physicians 27 in the healthcare practice 25. In caseswhere the financial responsibility for patient 35 care is shared betweenthe healthcare practice 25 and the insurance network 30, then theprofitability of both the insurance network 30, and the healthcarepractice 25 are enhanced. Typically, alternative medications areavailable that combat the same illnesses. In some instances, however,either the physician is not familiar with the alternative medication orthe patient 35 insists on a particular brand-name medication merelybecause the brand-name medication has been greatly advertised, marketed,or commercialized.

The step of identifying the at least one physician 56 preferablyincludes analyzing the data 58 collected from the physicians and theancillary medical network databases to determine the ancillary medicalcosts of each physician 27 in the healthcare practice 25. The step ofidentifying the at least one physician 56 also preferably includescalculating 60 an average ancillary medical cost per physician in thehealthcare practice 25. After an average is calculated 60, physicians 27having ancillary medical costs that fall a predetermined standarddeviation away from the average, e.g., two standard deviations from theaverage of their peers in the healthcare practice 25, are identified 56and targeted for intervention. Should a point be reached where nophysician 27 falls beyond the two standard deviation limit, then apredetermined percentage of the physicians having the highest or higherthan average ancillary medical costs will be considered forintervention.

The method of managing the healthcare practice group 20 and optimizingthe profitability of an insurance network 30 both further includeidentifying patients 35 and ancillary medical procedures that have costsabove the average ancillary medical cost calculated above. For example,the step of identifying patients 35 whose ancillary medical costs aregreater than the average ancillary medical costs per physician 27 caninclude identifying patients 35 who have pharmacy costs greater than theaverage pharmacy cost of the physician 27. Another example preferablyincludes identifying prescription medications having a higher cost manthe average prescription medication cost of the healthcare practice 25.

When the physician 27 that has ancillary medical costs greater than theaverage ancillary medical costs of the healthcare practice 25 isidentified, the method of managing the healthcare practice group 20 andoptimizing the profitability of on insurance network 30 both furtherinclude conferencing with the identified physician 27 to discuss theimpact of not taking any action regarding ancillary medical costoverruns.

The method of managing the healthcare practice 20 and the method ofoptimizing the profitability of an insurance network 30 both furtherinclude modifying the physician's management behavior 65 regarding theancillary medical costs. The physician's management behavior is modifiedto advantageously reduce the risk of not collecting the predeterminedreimbursement amount from the insurance network 30 to thereby increasethe physician's profitability. The physician's modified managementbehavior can also advantageously increase the profitability of theinsurance network 30.

The step of modifying the physician's management behavior includeseducating 70 the at least one physician 27 on benefits of alternativeancillary medical procedures. The education 70 of the physician 27 canbe performed using research literature for comparing the alternativeancillary medical procedures to current ancillary medical procedures.The education 70 can further include organizing continued medicaleducation classes 71 through ancillary medical facilities and can alsoinclude the education 72 of nurses and ancillary staff members. This isadvantageous because continued medical education classes are generallyrequired in order for a physician 27 to keep licensing requirementscurrent. The continued medical education can advantageously fulfill thephysician's licensing requirement while simultaneously educating thephysician 27 as to the benefits of alternative ancillary medicalprocedures that may be more advantageous to themselves as well as totheir patients.

The step of educating 70 the at least one physician advantageouslyincludes providing the at least one physician national treatmentguidelines for stepwise treatment of disease states. Too oftenprescription medication representatives, such as sales representatives,convince physicians 27 that the newest medication is necessary to treatpatients 35 and other regimens should be skipped or abandoned. The stepof educating 70 the physicians 27, therefore, includes recommending thatphysicians 27 follow nationally recognized guidelines and treatmentprotocols, such as from the Center for Disease Control (CDC) and theNational Institute of Health (NIH), for example.

This advantageously ensures that community accepted standards of careare being provided. The step of educating 70 the physicians 27 alsoadvantageously includes identifying the medications of choice for givendisease states and verifying, through data analysis and dialog thatmedical research indicates that modified physicians behavior will have afavorable impact. The step of educating 70 the physicians 27 usingpeer-reviewed, medical research based literature recommending nationallyrecognized guidelines also advantageously decreases liability incurredby physicians 27. The physicians' 27 medical malpractice liability canadvantageously be decreased if the physician follows nationallyrecognized guidelines and treatment protocols.

The step of modifying the physician's management behavior also includesproviding patient history updates. If, for example, the physician 27makes a decision to modify a patient's 35 prescription medication in theinterest of decreasing pharmacy cost, for example, the patient historyupdates become very advantageous for the general safety and welfare ofthe patient 27. At the time of ordering the new prescription, physicians27 may not have all the patient's 35 medical history to prescribe amedication without inducing an adverse drug reaction (ADR). ADR's oftenlead to increased repeat visits to the physician 27 for the same ailmentand possibly to a hospital, which increase the healthcare practice's 25health core cost tremendously. After the gathered data, provided by apharmacy benefits management (PBM) company or a pharmacy claims benefitadministrator, for example, is analyzed, printouts of the patients' 35prescription history can advantageously be provided to the physician 27.These printouts may be included in patient 35 charts for up-to-datereference by the physicians 27.

As best illustrated in FIG. 2A, the method of managing the healthcarepractice 25 and the method of optimizing profitability of the insurancenetwork 30 further includes providing a list of ancillary medicalprocedures, e.g., a list of preferred prescription medications, that arepreferred by the insurance network 30. If the physicians 27 follow thesuggested ancillary medical procedure list, the physicians 27 are morelikely to receive the predetermined reimbursement from the insurancenetwork 30, thereby providing enhanced profits to the physicians 27 aswell as to the insurance networks 30. The enhanced profitabilityadvantageously allows the insurance network 30 and the physicians 27 toprovide more cost-effective medical treatment to the patients.

As also illustrated in FIG. 2A, the methods managing the healthcarepractice 25 and optimizing probability of the insurance network 30 alsoadvantageously include providing custom ancillary medication procedureforms 75, i.e., custom prescription medication pads, for use by thephysician 27 to easily recognize which ancillary medical procedures arepreferred by the insurance network 30. For example, the physician 27 isprovided a custom prescription medication pad 75 that includes a vastlist of prescription medications that are preferred by the insurancenetwork 30. This eliminates the time necessary for the physician 27 toperform research on which medications are preferred by the insurancenetwork 30.

Physicians 27 sometimes participate in a number of insurance networks30. Differing insurance networks 30 normally have differing preferredancillary medical procedures. When the physicians 27 participate indiffering insurance networks 30, it becomes difficult to determine whichancillary medical procedures are preferred by each of the differentinsurance networks 30. The various insurance networks 30 normally haveoverlapping ancillary medical procedures. Therefore, the step ofproviding custom ancillary medical procedure customization forms alsoincludes the step of providing custom ancillary medical procedure formsthat account for the overlapping ancillary medical procedures of thevarious networks and advantageously eliminate the need for the physician27 to take the time to research what insurance network 30 the patient 35participates in and which ancillary medical procedures are preferred bythe particular insurance network 30 in which the patient 35participates. The custom ancillary medical form that accounts foroverlapping ancillary medical procedures between various insurancenetworks 30 advantageously allows the physician 27 to engage in anyancillary medical procedure that is listed on the form without any riskof not receiving the predetermined reimbursement amount from theinsurance network 30.

As best illustrated in FIG. 2A-2C the methods of managing a healthcarepractice 25 and optimizing profitability of an insurance network 30 ofthe present invention also include providing patient intervention 80 toenhance the profitability of the physicians 27 and the insurancenetworks 30. One source of increased ancillary medical costs areunnecessary patient requests. The patients 35 sometimes requestparticular ancillary medical procedures because of a lack of knowledgeregarding alternative ancillary medical procedures. For example, somepatients 35 insist on brand-name medications that are largelycommercialized without having the requisite knowledge to make aninformed decision regarding alternative ancillary medications. The stepof providing patient intervention 80 advantageously includes identifying56 the patients who participate in ancillary medical procedures that arenot preferred by the insurance network 30 and put the physician 27 atrisk of not receiving a predetermined reimbursement from the insurancenetwork 30. The method of providing the patient intervention 80 alsoadvantageously includes discontinuing the current ancillary medicalprocedure and amending it with a new ancillary medical procedure that ispreferred by the insurance network 30 and reduces the risk of thephysician 27 not receiving the predetermined reimbursement amount fromthe insurance network 30.

The step of providing patient intervention can advantageously includecontacting patients 35 that are affected by poly-pharmacy andnon-compliance, for example. The step of contacting patients includescontacting the patients 35 on a monthly basis. Poly-pharmacy occurs whenthe patient 35 is taking medications with ADR's, unnecessarymedications, or those from the same medication class. In addition, if itis discovered during the step of analyzing the gathered data that thepatient 35 is not taking the prescription medication as required, thestep further includes contacting the patient 35 with a directive tocomply with the treatment protocols. The contact to the patient 35 can,for example, be made in the form of a letter written on the physician's27 letterhead.

The step of providing patient intervention also advantageously includesdetermining if stronger disease state management techniques arerequired. This determination is conducted on a monthly basis. For thosepatients 35 with aggressive diseases, specialist organizations areemployed to provide recommendations to the physicians 27 and thepatients 35 on the latest treatments techniques.

The steps of discontinuing and amending current ancillary medicalprocedures include providing information to the patients 35 regardingthe benefits of the new alternative medical procedure, e.g., informationthat a lay-patient can understand regarding the benefits of analternative prescription medication. The step of providing patientintervention also includes providing a monthly review of patient'scharts to determine if the new ancillary medical procedures aresufficient for the patient's treatment. As patients are identified 56that are not being treated per guidelines of alternative ancillarymedical procedures, a chart 48 is advantageously inserted into apatient's medical chart, recommending an alternative ancillary medicalprocedure. The chart insert 48 advantageously includes an explanation ofthe recommended and pre-written ancillary medical procedure orders,i.e., pre-written prescriptions, for the physician's approval.

The physicians 27, however, do not always yield to the preferredancillary medical procedures of the insurance network 30. When thephysicians 27 encounter a situation where, relying on their vast medicalknowledge, they know a proposed ancillary medical procedure isdetrimental to the patient 35, then the insurance network 30 isapproached to consider modifying their preferred ancillary medicalprocedures. Like the physicians 27, the insurance network 30 is educatedregarding the benefits of the ancillary medical procedure that they seekto modify. This advantageously levels the playing field betweenphysicians 27 and insurance networks 30. The present invention providesfor the possibility that the insurance network 30 will yield to themedical judgment of the physician 27 concerning the treatment ofpatients 35.

The step of discontinuing an ancillary medical procedure furtherincludes the step of preparing a plurality of letters 86. The step ofpreparing letters includes the healthcare consultation group 22obtaining permission 84 from the physician 27 to distribute letters 87to the patients 35 that are candidates for modification of ancillarymedical procedures. One of the plurality of letters informs theancillary medical facility of the discontinuation of a particularancillary medical procedure 88. Another of the plurality of lettersinforms the patient that a particular ancillary medical procedure isdiscontinued 87. The letters can advantageously be written on thephysician's letterhead. The letter to be sent to the patient 35advantageously includes a detailed explanation of why the ancillarymedical procedure is being modified, the benefits of the new ancillarymedical procedure, and the advantages that patient 35 will obtain fromusing the new ancillary medical procedures. The letter to be sent to theancillary medical facility 88 instructs the ancillary medical facilitythat the ancillary medical procedure is discontinued and can alsoadvantageously inform me ancillary medical facility of an amendment tothe ancillary medical procedure. The step of discontinuing the ancillarymedication also includes providing the physician 27 with a list of“frequently asked questions and answers” so that the physician 27 isprepared for what may be difficult questions posed by the patients 35.This advantageously allows the physician 27 to give the patients 35clear and concise answers that do not make the patient 35 feel as thoughthe physician 27 and the insurance network 30 are taking advantage ofthe patient.

The step of providing patient intervention also advantageously includesordering a new alternative ancillary medical procedure upon a newdiagnosis 83. The step of ordering a new ancillary medical procedureadvantageously includes providing a monthly update 90 to the physicians27 regarding new alternative ancillary medical procedures. The monthlyupdates can come in the form of a newsletter, for example. The step ofordering a new ancillary medical procedure also advantageously includesproviding a review 91 between the physician 27 and the healthcareconsultation group 25 regarding new ancillary medical procedures andeducation 92 provided to the physicians 27 and patients 35 regarding thenew ancillary medical procedures. The patient's chart is periodicallyreviewed 93 to ensure that the new ancillary medical procedure iseffective and treatment guidelines are provided 94 on a chart insert 48,as illustrated in FIG. 6A.

The methods of managing the healthcare practice 25 and optimizing theprofitability of the insurance network 30 also advantageously includeupdating physicians 27 regarding changes of ancillary medical procedurespreferred by the insurance network 30. The step of updating canadvantageously include mailing the updated changes to each of thephysicians 27 in the healthcare provider group 22 using a newsletter 90,or can advantageously include transmitting the changes to the physicians27 via electronic mail or flyers, or other types of updates. The step ofupdating can also advantageously include connecting to a communicationsnetwork 100 to access the updated information. This advantageouslyeliminates the time necessary for the physicians 27 to research newpreferred ancillary medical procedures. The updates are also a form ofcontinuing education for the physician 27 to learn of new techniques andmedications that are available to enhance the treatment of the patients35.

Some healthcare practices 25 have opted to use personal digitalassistants (PDAs) or other electronic data entry and retrieval hardwarein their practices. For those groups, whenever possible, the hardwareand/or software will be integrated with the information and servicesprovided as described above. Allscripts, Parkstone, and Realtime Rx arejust a few examples of companies that sell or lease such equipment. Thiswill be done in an effort to disencumber the physicians 27 so they canfocus on better management of their time.

As best illustrated in FIGS. 1A, 4 and 5, the present inventionadvantageously includes a healthcare management optimization system 20for a healthcare practice 25 including a plurality of physicians 27participating in an insurance network 30. The system can advantageouslyinclude a server 102 with a database 103 and a communications network100. The system 20 also preferably includes a plurality of computers 108positioned to be in communication with the communications network 100,each including a user interface responsive to a user. The database 103can advantageously include first and second databases. The firstdatabase includes information regarding preferred ancillary medicalprocedures of an insurance network. The second database includesancillary medical costs of a plurality of physicians 27 participating inthe insurance network 30. The system further includes an updaterpositioned on the server 102 and responsive to the user interface forupdating each of the plurality of physicians 27 on any changes ofpreferred ancillary medical procedures preferred by the insurancenetwork 30.

The system 20 of the present invention also includes an analyzer such asprovided by software programs stored on a computer or processor, asunderstood by those skilled in the art, positioned on the server 102 andin communication with the first and second databases for comparing theancillary medical procedures that are preferred by the insurance network30 with the ancillary medical costs of the plurality of physicians 27participating in the insurance network 30. The analyzer advantageouslyidentifies ancillary medical costs of the physicians 27 that are notpreferred by the insurance network 30. The analyzer further includescalculating means for calculating an average ancillary medical cost perphysician 27 for the healthcare practice 25. The average ancillarymedical cost is used to identify the physicians 27 that are in need ofassistance to reduce the risk of not receiving the predeterminedreimbursement amount for ancillary medical costs from the insurancenetwork 30.

The system 20 still further includes recommending means, e.g., providedby software, as understood by those skilled in the art, positioned onthe server 102 and responsive to the user interface, for recommending toeach of the plurality of physicians 27 alternative ancillary medicalprocedures that are preferred by the insurance network 30. Therecommending means can advantageously be provided by software thatresides on the server 102. The system also preferably includes managingmeans, e.g., provided by software as understood by those skilled in theart, for managing ancillary medical cost management behavior of thephysicians 27. The managing means can advantageously be provided bysoftware that resides on the server 102. The managing means preferablyincludes a modifier to modify the management behavior of the physicians27 so that the physicians 27 engage in ancillary medical procedures thatare preferred by the insurance network 30. The managing means alsoincludes an identifier for identifying at least one of the plurality ofphysicians 27 in the healthcare practice 25 participating in theinsurance network 30 that is at a greater risk of not receiving apredetermined reimbursement amount for the ancillary medical costs fromthe insurance network 30 because of engagement in ancillary medicalprocedures that are not as profitable to the insurance network 30.

The system 20 of the present invention still further includes patientintervening means, e.g., provided by software, as understood by thoseskilled in the art, for identifying at least one patient 35 whosepresent ancillary medical procedures are not preferred by the insurancenetwork 30. The patient intervening means can advantageously be providedby software that resides on the server 102. The management means of thesystem 20 further includes generating means, e.g., also preferablyprovided by software, as understood by those skilled in the art, forgenerating a plurality of letters to modify the ancillary medicalprocedures of the physician 27. The letters include first and secondletters. The first letter informs the ancillary medical facility thatthe patient's 35 present ancillary medical procedure is modified. Thesecond letter is sent to the patient 35 to inform the patient of the newancillary medical procedure. The second letter includes educationalinformation informing the patient 35 of the benefits of the newancillary medical procedure and educational materials that may answerany questions that the patient 27 may have.

As illustrated in FIG. 3, the present invention also provides methods ofcollecting fees 120 for managing and optimizing the profitability of aplurality of physicians 27 in a healthcare practice 25 and for managingand optimizing the profitability of an insurance network 30. The methodincludes establishing a relationship 122 between a healthcareconsultation group 22, a plurality of physicians 27 in a healthcarepractice 25, and an insurance network 30. This advantageously provides ateam working towards a common goal, i.e., a team working towards thegoal of enhancing profitability through better and more cost-effectivehealthcare. The newly established relationship can be used to modify thephysicians' ancillary medical cost management behavior to enhance theprofitability of the insurance network 30 and to reduce the physician's27 risk of not receiving a predetermined reimbursement amount forancillary medical costs from the insurance network 30.

The method of collecting fees 120 can advantageously include the step ofthe healthcare consultation group 22 funding an incentive pool 124 to bepaid to the healthcare practice 25, or to the insurance network 30,depending upon who hires the healthcare consultation group 22. Thehealthcare consultation group 22 only collects a fee if their servicesto the healthcare practice 25 and the insurance network 30 aresuccessful. Therefore, the fees are only collected on a success-feebasis. In some cases, however, a nominal fee may be charged by thehealthcare consultation group 22 before services are performed. Themeasure of success of the services of the healthcare consultation group22 is a decrease in healthcare costs of the insurance network 30 and thephysicians 27 in the healthcare practice 25 for specific ancillarymedical costs. If services of the healthcare consultation group 22,however, do not decrease healthcare costs for the plurality ofphysicians 27 or the insurance network 30 below a predetermined levelover a preselected period of time, the funds in the incentive pool areturned over to the healthcare practice 25 or the insurance network 30,depending on who is the healthcare consultation group's 22 client. Thisadvantageously provides accountability to the healthcare consultationgroup 22. Accountability will ease the minds of the healthcare practice25 and insurance network 30 giving the healthcare consultation group 22a chance to prove that profits can be enhanced.

The method of collecting fees 120 further includes distributingpredetermined percentages 126 of savings attributed to the services ofthe healthcare consultation group 22. As illustrated in FIG. 3, thesavings are distributed to the healthcare practice Y, the healthcareconsultation group Z, and the insurance network X. For example, thepercentages can be 40% to the consultation group. Clearly thesepercentages can vary depending on the client of the consulting group andan agreement between the parties. This arrangement advantageously allowsall involved to gain, including patients, through more cost-effectivemedical care. The predetermined percentage that is distributed to thehealthcare practice Y can advantageously be further distributed 128 inpredetermined percentages evenly to the healthcare practice 25 orallocated proportionately according to the savings 129 of each of theplurality of physicians 27 in the healthcare practice 25.

The step of distributing predetermined percentages 126 of savingsattributed to the services of the healthcare consultation group 22 canadvantageously vary depending on whether the client of the healthcareconsultation group 22 is the healthcare practice 25 or the insurancenetwork 30. The distributed percentages can advantageously be equalbetween the healthcare consultation group 22, the insurance network 30,and the healthcare practice 25. If, for example, the client of thehealthcare consultation group 22 is the healthcare practice 25, then thepredetermined percentages distributed to the healthcare consultationgroup 22 and the healthcare practice 25 can be greater than thepredetermined percentage of the savings that are distributed to theinsurance network 30, e.g., the insurance network 30 may not collect anypercentage of the savings. If, however, the client of the healthcareconsultation group 22 is the insurance network 30, then thepredetermined percentages distributed to the healthcare consultationgroup 22 and the insurance network 30 can be greater than thepredetermined percentage of the savings that are distributed to thehealthcare practice 25.

The method of collecting fees can also advantageously include a pricing,billing, or charging structure. The pricing structure of the healthcareconsultation group 22 is straight forward. The clients, i.e., thehealthcare practice 25 or the insurance network 30, measure theirancillary medical costs, or pharmacy costs for example, on a per-memberper-month (PMPM) basis. During a pharmacy assessment, an average PMPMpharmacy cost (baseline PMPM) is calculated using the clients past sixmonths pharmacy claims and membership data. Each month, the currentmonth's average PMPM pharmacy cost is subtracted from baseline PMPM inorder to determine the savings realized from the healthcare consultationgroup's 22 services.

A commission fee can advantageously be calculated on predeterminedpercentage of the monthly client savings, e.g., 50% of monthly savings,multiplied by the number of patients each month. For example, asustained $1.00 PMPM savings for a client with 30,000 covered liveswould yield to the healthcare consultation group 22 $15,000 per month,for up the duration of the contract. The contract can span between oneand three years, for example, or can have a longer duration. Thehealthcare consultation group 22 can collect a smaller fee percentagefor longer contract durations. If the client desires a longer contractduration, the baseline PMPM can advantageously be increased yearly withrespect to annual inflation increases of wholesale prescriptionmedication costs. The risk reversal for the client is that if there isno savings any month, the client pays nothing.

The pricing structure can also advantageously include a referralcommission, e.g., $0.25, for each covered life, or a percentage of theclient's savings for example, provided to the strategic marketingpartners. This referral commission compensates for the commissions aidto sales people and people who refer business to the healthcareconsultation group 22. Thus, the healthcare consultation group 22minimizes the marketing budget while advantageously maximizing marketingresults.

The application is related to U.S. patent application Ser. No.09/812,703, now U.S. Pat. No. 7,401,027, titled “Methods For CollectingFees For Healthcare Management Group” filed on the same date herewith bythe same inventors, which is incorporated herein by reference in itsentirety.

In the drawings and specification, there has been disclosed a typicalpreferred embodiment of the invention, and although specific terms areemployed, the terms are used in a descriptive sense only and not forpurposes of limitation. The invention has been described in considerabledetail with specific reference to these illustrated embodiments. It willbe apparent, however, that various modifications and changes can be madewithin the spirit and scope of the invention as described in theforegoing specification and as defined in the appended claims.

1. A method of managing a healthcare practice participating in aninsurance network to enhance profitability of the healthcare practicewith respect to a predetermined reimbursement amount for ancillarypharmacy costs, the method comprising: gathering data in a tangiblecomputer medium from each of a plurality of physicians in the healthcarepractice participating in the insurance network including pharmacy costsother than those attributed to a medical procedure performed directly byany of the plurality of physicians when the respective physiciandirectly administers a medication to a patient to thereby defineancillary pharmacy costs; analyzing the gathered data by a computer;identifying responsive to the analysis by the computer, at least one ofthe plurality of physicians in the healthcare practice participating inthe insurance network that is at a greater risk of not receiving thepredetermined reimbursement amount for the ancillary pharmacy costs fromthe insurance network by prescribing medications that are detrimental toreceiving the predetermined reimbursement amount for the ancillarypharmacy costs; after the step of identifying, modifying ancillarypharmacy costs management behavior of the at least one of the pluralityof physicians at the greater risk regarding the ancillary pharmacycosts; and determining that the risk of not receiving the predeterminedreimbursement amount for the ancillary pharmacy costs from the insurancenetwork has been reduced to increase the profitability of the healthcarepractice.
 2. The method as defined in claim 1, wherein the step ofgathering data in the tangible computer medium includes gatheringinformation regarding the ancillary pharmacy costs of each of theplurality of physicians in the healthcare practice participating in theinsurance network from a database associated with a pharmacy network,the database positioned on a server in communication with each of aplurality of pharmacies in the pharmacy network participating in theinsurance network.
 3. The method as defined in claim 1, wherein the stepof identifying the at least one physician comprises analyzing theancillary pharmacy costs of each of the plurality of physicians in thehealthcare practice, calculating an average ancillary pharmacy cost perphysician for the healthcare practice, and identifying the physiciansthat have ancillary pharmacy costs that are a predetermined percentagegreater than the average ancillary pharmacy costs per physician for thehealthcare practice.
 4. The method as defined in claim 1, wherein thestep of identifying the at least one physician comprises selecting thephysician having the highest ancillary pharmacy costs within thehealthcare practice.
 5. The method as defined in claim 1, wherein thestep of modifying the at least one physician's management behaviorregarding the ancillary pharmacy costs comprises educating the at leastone physician on the benefits of alternative prescription medicationsusing research literature for comparing the alternative medications tothe prescribed medications and organizing continued medical educationclasses to educate each of the plurality of physicians in the healthcarepractice on the benefits of the alternative prescription medications. 6.The method as defined in claim 5, wherein the step of modifying the atleast one physician's management behavior further comprises preparing alist of prescription medications that the at least one physician mayprescribe that enable the at least one physician to receive thepredetermined reimbursement amount for the ancillary pharmacy costs. 7.The method as defined in claim 6, wherein the step of modifying the atleast one physician's management behavior further comprises providingcustom prescription medication forms that include the list ofprescription medications that the at least one physician may prescribethat enable the at least one physician to receive the predeterminedreimbursement amount for the ancillary pharmacy costs.
 8. The method asdefined in claim 7, wherein the insurance network comprises one of theplurality of insurance networks, wherein the at least one physicianparticipates in the plurality of insurance networks, and wherein thestep of modifying the at least one physician's management behaviorfurther comprises preparing a list of common prescription medicationsthat are approved by each of the plurality of insurance networks so asto enable the at least one physician to receive the predeterminedreimbursement amount for the ancillary pharmacy costs.
 9. The method asdefined in claim 7, wherein the step of modifying the at least onephysician's management behavior further comprises analyzing a patient'sprescription history to thereby avoid possible adverse prescriptionmedication reactions.
 10. The method as defined in claim 9, furthercomprising providing patient intervention to modify the at least onephysician's management behavior, the patient intervention includingidentifying at least one patient whose present prescription medicationsput the at least one physician at risk for not receiving thepredetermined reimbursements for the ancillary pharmacy costs, amendingthe at least one patient's present prescription medications to decreasethe at least one physician's risk of not receiving the predeterminedreimbursements for the ancillary pharmacy costs, and discontinuing theat least one patient's present prescription medications that put the atleast one physician at risk for not receiving the predeterminedreimbursements for the ancillary pharmacy costs.
 11. The method asdefined in claim 10, wherein the step of discontinuing the at least onepatient's present prescription medications further includes preparingfirst and second letters on the at least one physician's letterhead, thefirst letter informing the pharmacy that the at least one patient'spresent prescription medication is discontinued and the second letterinforming the at least one patient that the patient's presentprescription medication is discontinued, wherein the first and secondletters are reviewed for accuracy, signed by the physician, andtransmitted to the pharmacy.
 12. The method as defined in claim 1,further comprising updating each of the plurality of physicians in thehealthcare practice of any changes in the management of ancillarypharmacy costs from the insurance network.
 13. A method of managing ahealthcare practice participating in an insurance network to enhanceprofitability of the healthcare practice with respect to a predeterminedreimbursement amount for medical costs other than those attributeddirectly to a medical procedure performed by a physician to therebydefine ancillary medical costs, the method comprising: gathering data ina tangible computer medium from each of a plurality of physicians in thehealthcare practice participating in the insurance network includingancillary medical costs; analyzing the gathered data by a computer;identifying responsive to the analysis by the computer, at least one ofthe plurality of physicians in the healthcare practice participating inthe insurance network that is at risk of not receiving the predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork by engaging in medical procedures other than those attributeddirectly to a medical procedure performed by a physician and that aredetrimental to receiving the predetermined reimbursement amount for theancillary medical costs; after the step of identifying, modifyingmanagement behavior of the at least one of the plurality of physiciansat risk regarding the ancillary medical costs; and determining that therisk of not receiving the predetermined reimbursement amount for theancillary medical costs from the insurance network has been reduced toincrease the profitability of the healthcare practice.
 14. The method asdefined in claim 13, wherein the step of gathering data in the tangiblecomputer medium includes gathering information regarding the ancillarymedical costs of each of the plurality of physicians in the healthcarepractice participating in the insurance network from databasesassociated with ancillary medical networks, the databases positioned onservers in communication with each of a plurality of ancillary medicalfacilities participating in the ancillary medical networks.
 15. Themethod as defined in claim 13, wherein the step of identifying the atleast one physician comprises analyzing the ancillary medical costs ofeach of the plurality of physicians in the healthcare practice,calculating an average ancillary medical cost per physician for thehealthcare practice, and identifying the physicians that have ancillarymedical costs that are a predetermined percentage greater than theaverage ancillary medical cost per physician for the healthcarepractice.
 16. The method as defined in claim 13, wherein the step ofidentifying the at least one physician comprises selecting the physicianhaving the highest ancillary medical costs within the healthcarepractice.
 17. The method as defined in claim 13, wherein the step ofmodifying the at least one physician's management behavior compriseseducating the at least one physician on benefits of alternativeancillary medical procedures using research literature for comparing thealternative ancillary medical procedures to current ancillary medicalprocedures; and wherein the method further comprises organizingcontinued medical education classes through ancillary medical facilitiesto educate each of the plurality of physicians in the healthcarepractice on the benefits of the alternative ancillary medicalprocedures.
 18. The method as defined in claim 17, wherein the step ofmodifying the at least one physician's management behavior furthercomprises preparing a list of ancillary medical procedures that the atleast one physician may engage in that enable the at least one physicianto receiving the predetermined reimbursement amount for the ancillarymedical costs.
 19. The method as defined in claim 18, wherein the stepof modifying the at least one physician's management behavior furthercomprises providing custom ancillary medical procedure forms thatinclude the list of ancillary medical procedures to thereby definecustom ancillary medical procedure forms and that the at least onephysician should engage in to further enable the at least one physicianto receive the predetermined reimbursement amount for the ancillarymedical costs.
 20. The method as defined in claim 13, wherein theinsurance network comprises one of the plurality of insurance networks,the at least one physician participates in the plurality of insurancenetworks, and wherein the step of modifying the at least one physician'smanagement behavior further comprises preparing a list of commonancillary medical procedures that are approved by each of the pluralityof insurance networks so as to enable the at least one physician toreceive the predetermined reimbursement amount for the ancillary medicalcosts.
 21. The method as defined in claim 20, further comprisingproviding patient intervention to modify the at least one physician'smanagement behavior, the patient intervention including identifying atleast one patient whose present ancillary medical procedures put the atleast one physician at risk for not receiving the predeterminedreimbursements for the ancillary medical costs, amending the at leastone patient's present ancillary medical procedures to decrease the atleast one physician's risk of not receiving the predeterminedreimbursements for the ancillary medical costs, and discontinuing the atleast one patient's present ancillary medical procedures that put the atleast one physician at risk for not receiving the predeterminedreimbursements for the ancillary medical costs.
 22. The method asdefined in claim 21, wherein the step of discontinuing the at least onepatient's ancillary medical procedures further includes preparing firstand second letters on the at least one physician's letterhead, the firstletter informing the ancillary medical facility that the at least onepatient's present ancillary medical procedures are discontinued and thesecond letter informing the at least one patient that the patient'spresent ancillary medical procedures are discontinued, wherein the firstand second letters are reviewed for accuracy, signed by the physician,and transmitted to the ancillary medical facility.
 23. The method asdefined in claim 20, further comprising updating each of the pluralityof physicians in the healthcare practice of any changes in themanagement of ancillary medical costs from the insurance network. 24.The method as defined in claim 20, wherein the ancillary medical costsinclude any costs taken from the group of pharmacy, anesthesiology,blood, blood storage procedure and administration, radiology,electroencephalogram, electrocardiogram, emergency mom, intravenoustherapy, organ and tissue acquisition, labor and delivery,medical/surgical supplies, nuclear medicine, occupational therapy,operating room, physical therapy, recovery room, renal dialysis,respiratory therapy, special care, speech therapy, or therapeuticradiology.
 25. A method of optimizing the profitability of an insurancenetwork having a plurality of physicians in a healthcare practiceparticipating therein by managing ancillary medical costs, the methodcomprising the steps of: gathering data in a tangible computer mediumfrom each of the plurality of physicians in the healthcare practiceparticipating in the insurance network including management of medicalcosts other than those attributed directly to medical proceduresperformed by any of the plurality of physicians to thereby defineancillary medical costs; analyzing the gathered data by a computer;identifying responsive to the analysis by the computer, at least one ofthe plurality of physicians in the healthcare practice participating inthe insurance network that is at risk of not receiving a predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork by performing activities that are detrimental to receiving thepredetermined reimbursement amount for the ancillary medical costs;after the step of identifying, modifying management behavior of the atleast one of the plurality of physicians' physicians in the healthcarepractice regarding ancillary medical costs that are not profitable forthe insurance network responsive to the gathered data; and providing afinancial incentive to the insurance network and the plurality ofphysicians in the healthcare practice participating in the insurancenetwork to modify the plurality of physicians' ancillary medical costsmanagement behavior of ancillary medical costs that are the plurality ofphysicians that is not as profitable to the insurance network.
 26. Themethod as defined in claim 25, wherein the step of gathering data in thetangible computer medium includes gathering information regarding theancillary medical costs of each of the plurality of physiciansparticipating in the insurance network from databases associated with aplurality of medical networks other than those attributed directly tothe plurality of physicians to thereby define a plurality of medicalnetworks, the databases positioned on servers in communication with eachof a plurality of ancillary medical facilities participating in theancillary medical networks and other than those facilities attributeddirectly to the plurality of physicians to thereby define a plurality ofancillary medical facilities.
 27. The method as defined in claim 25,wherein the step of identifying includes the step of identifying atleast one of the plurality of physicians in the healthcare practiceparticipating in the insurance network whose management of ancillarymedical costs is not profitable to the insurance network.
 28. The methodas defined in claim 27, wherein the step of identifying the at least oneof the plurality of physicians whose management of ancillary medicalcosts is not profitable to the insurance network includes the steps ofcalculating an average ancillary medical cost per physician for thehealthcare practice, and identifying the physicians that have ancillarymedical costs that area predetermined percentage greater than theaverage ancillary medical cost per physician for the healthcarepractice.
 29. The method as described in claim 27, wherein the step ofidentifying the at least one of the plurality of physicians includesselecting the at least one of the plurality of physicians having thehighest ancillary medical costs within the healthcare practice.
 30. Themethod as defined in claim 26, wherein the step of modifying theplurality of physicians' management behavior regarding ancillary medicalcosts that are not profitable for the insurance network includeseducating the plurality of physicians on benefits of alternative medicalprocedures other than those performed directly by one of the pluralityof physicians to thereby define ancillary medical procedures usingresearch literature for comparing the alternative ancillary medicalprocedures with current ancillary medical procedures and furthercomprises organizing continued medical education classes through theancillary medical facilities to educate each of the plurality ofphysicians in the healthcare practice on the benefits of the alternativeancillary medical procedures.
 31. The method as defined in claim 30,wherein the step of modifying the plurality of physicians' managementbehavior further comprises preparing a list of the ancillary medicalprocedures that the plurality of physicians should engage in that aremore profitable to the insurance network.
 32. The method as defined inclaim 31, wherein the step of modifying the plurality of physicians'management behavior further comprises providing custom medical procedureforms that include the list of the ancillary medical procedures tothereby define custom ancillary medical procedure forms and that theplurality of physicians should engage in that are more profitable to theinsurance network.
 33. The method as defined in claim 32, furthercomprising providing patient intervention to modify the plurality ofphysicians' management behavior of the plurality of physicians, thepatient intervention including identifying at least one patient whosepresent ancillary medical procedures are not as profitable for theinsurance network and amending the at least one patient's presentancillary medical procedures to ancillary medical procedures that aremore profitable to the insurance network.
 34. The method as defined inclaim 33, wherein the step of amending the at least one patient'spresent ancillary medical procedures further includes preparing firstand second letters on the plurality of physicians' letterhead, the firstletter informing the ancillary medical facility that the at least onepatient's present ancillary medical procedures are amended to newancillary medical procedure and the second letter informing the at leastone patient that the patient's present ancillary medical procedures areamended to the new ancillary medical procedures, wherein the first andsecond letters are reviewed for accuracy, signed by the physician, andtransmitted to the respective ancillary medical facility and the atleast one patient.
 35. The method as defined in claim 30, furthercomprising updating each of the plurality of physicians in thehealthcare practice of new ancillary medical procedures that are moreprofitable to the insurance network.
 36. The method as defined in claim25, wherein the ancillary medical costs include any costs taken from thegroup of pharmacy, anesthesiology, blood, blood storage procedure andadministration, radiology, electroencephalogram, electrocardiogram,emergency room, intravenous therapy, organ and tissue acquisition, laborand delivery, medical/surgical supplies, nuclear medicine, occupationaltherapy, operating room, physical therapy, recovery room, renaldialysis, respiratory therapy, special care, speech therapy, ortherapeutic radiology.
 37. A healthcare management optimization systemfor a healthcare practice including a plurality of physiciansparticipating in an insurance network comprising: a first databasecomprising medical procedures other than those performed directly by anyof the plurality of physicians to thereby define ancillary medicalprocedures that are preferred by the insurance network; a seconddatabase comprising medical costs other than those attributed directlyto medical procedures performed by any of the plurality of physicians tothereby define ancillary medical costs of each of the plurality ofphysicians participating in the insurance network; and computerexecutable program product stored on a tangible computer medium,comprising: an analyzer in communication with the first and seconddatabases for analyzing the data in the first and second database andcomparing the ancillary medical procedures that are preferred by theinsurance network with the ancillary medical costs of the plurality ofphysicians participating in the insurance network to thereby identifyancillary medical costs of the physicians that are not preferred by theinsurance network, and managing means responsive to the analyzer formanaging the ancillary medical costs of the healthcare practiceidentified as not being preferred by the insurance network to therebymodify the ancillary medical costs of the physicians in the healthcarepractice to be more profitable to the insurance network, the managingmeans including an identifier for identifying responsive to the analyzerat least one of the plurality of physicians in the healthcare practiceparticipating in the insurance network that is at a greater risk of notreceiving a predetermined reimbursement amount for the ancillary medicalcosts from the insurance network by engaging in ancillary medicalprocedures that are detrimental to receiving the predeterminedreimbursement amount for the ancillary medical costs, and a modifierresponsive to the identifier for modifying ancillary medical costsmanagement behavior of the at least one of the plurality of physiciansat the greater risk regarding the ancillary medical costs, the managingmeans further determining responsive to the modifier that the risk ofnot receiving the predetermined reimbursement amount for the ancillarymedical costs from the insurance network has been reduced.
 38. Thehealthcare management optimization system as defined in claim 37,wherein the analyzer further includes calculating means for calculatingan average ancillary medical cost per physician for the healthcarepractice and identifying the at least one physician that has ancillarymedical costs that are a predetermined percentage greater than theaverage ancillary medical costs per physician for the healthcarepractice.
 39. The healthcare management optimization system as definedin claim 38, wherein the program product further comprises an educatorresponsive to the analyzer for educating the at least one physician onbenefits of alternative ancillary medical procedures using researchliterature for comparing the alternative ancillary medical procedures tocurrent ancillary medical procedures; and wherein the system furtherincludes continued medical education classes to educate each of theplurality of physicians in the healthcare practice on the benefits ofthe alternative ancillary medical procedures.
 40. The healthcaremanagement optimization system as defined in claim 39, furthercomprising custom medical procedure forms provided to each of theplurality of physicians in the healthcare practice participating in theinsurance network that include the ancillary medical procedures that arepreferred by the insurance network to thereby define custom ancillarymedical procedure forms.
 41. The healthcare management optimizationsystem as defined in claim 40, wherein the managing means furthercomprises patient intervening means for identifying at least one patientwhose present ancillary medical procedures are not preferred by theinsurance network and amending the at least one patient's presentancillary medical procedures.
 42. The healthcare management optimizationsystem as defined in claim 41, wherein the management managing meansfurther comprises generating means for generating first and secondletters, the first letter informing the ancillary medical facility thatthe at least one patient's ancillary medical procedures are amended tonew ancillary medical procedures and the second letter informing the atleast one patient that the patient's present ancillary medicalprocedures are amended to the new ancillary medical procedures, whereinthe first and second letters are reviewed for accuracy, signed by thephysician, and transmitted to the respective ancillary medical facilityand the at least one patient.
 43. The healthcare management optimizationsystem as defined in claim 42, wherein the management managing meansfurther comprises an updater for updating each of the plurality ofphysicians in the healthcare practice of any changes in the managementof ancillary medical costs that are preferred by the insurance network.44. The healthcare management optimization system as defined in claim43, wherein the ancillary medical costs include any costs taken from thegroup of pharmacy, anesthesiology, blood, blood storage procedure andadministration, radiology, electroencephalogram, electrocardiogram,emergency room, intravenous therapy, organ and tissue acquisition, laborand delivery, medical/surgical supplies, nuclear medicine, occupationaltherapy, operating room, physical therapy, recovery room, renaldialysis, respiratory therapy, special care, speech therapy, ortherapeutic radiology.
 45. A healthcare management optimization systemfor a healthcare practice including a plurality of physiciansparticipating in an insurance network comprising: a server having atleast one database, the at least one database comprising a first andsecond database, the first database including the ancillary medicalprocedures that are more preferred by the insurance network, the seconddatabase including ancillary medical costs of each of the plurality ofphysicians participating in the insurance network; a communicationsnetwork positioned to be in communication with the server; a pluralityof computers positioned to be in communication with the communicationsnetwork, each including a user interface responsive to a user; computerexecutable program product stored on a tangible computer mediumpositioned on the server, comprising: an updater responsive to the userinterface updating each of the plurality of physicians in the healthcarepractice of any changes in the management of medical costs other thanthose attributed directly to a medical procedure performed directly byany of the plurality of physicians to thereby define ancillary medicalcosts and that are preferred by the insurance network, recommendingmeans responsive to the user interface for recommending to each of theplurality of physicians alternative medical procedures other than thoseperformed directly by any of the plurality of physicians to therebydefine ancillary medical procedures and that are preferred by theinsurance network, an analyzer in communication with the first andsecond databases for analyzing the data in the first and seconddatabases and comparing the ancillary medical procedures that arepreferred by the insurance network with the ancillary medical costs ofthe plurality of physicians participating in the insurance network tothereby identify the ancillary medical costs of the physicians that arenot preferred by the insurance network, and managing means responsive tothe analyzer for managing the ancillary medical costs of the healthcarepractice identified as not being preferred by the insurance network tothereby modify the ancillary medical costs of the physicians in thehealthcare practice to be more profitable to the insurance network, themanaging means including an identifier for identifying responsive to theanalyzer at least one of the plurality of physicians in the healthcarepractice participating in the insurance network that is at a greaterrisk of not receiving a predetermined reimbursement amount for theancillary medical costs from the insurance network by engaging inancillary medical procedures that are detrimental to receiving thepredetermined reimbursement amount for the ancillary medical costs, anda modifier responsive to the identifier for modifying ancillary medicalcosts management behavior of the at least one of the plurality ofphysicians at the greater risk regarding the ancillary medical costs,the managing means further determining responsive to the modifier thatthe risk of not receiving the predetermined reimbursement amount for theancillary medical costs from the insurance network has been reduced. 46.The healthcare management optimization system as defined in claim 45,wherein the analyzer further includes calculating means for calculatingan average ancillary medical cost per physician for the healthcarepractice and identifying the at least one physician that has ancillarymedical costs that are a predetermined percentage greater than theaverage ancillary medical costs per physician for the healthcarepractice.
 47. The healthcare management optimization system as definedin claim 46, wherein the program product further comprises an educatorresponsive to the analyzer for educating the at least one physician onbenefits of alternative ancillary medical procedures using researchliterature for comparing the alternative ancillary medical procedures tocurrent ancillary medical procedures; and wherein the system furtherincludes continued medical education classes to educate each of theplurality of physicians in the healthcare practice on the benefits ofthe alternative ancillary medical procedures.
 48. The healthcaremanagement optimization system as defined in claim 47, furthercomprising custom medical procedure forms provided to each of theplurality of physicians in the healthcare practice participating in theinsurance network that include the ancillary medical procedures that arepreferred by the insurance network to thereby define custom ancillarymedical procedure forms.
 49. The healthcare management optimizationsystem as defined in claim 48, wherein the managing means furthercomprises patient intervening means for identifying at least one patientwhose present ancillary medical procedures are not preferred by theinsurance network and amending the at least one patient's presentancillary medical procedures.
 50. The healthcare management optimizationsystem as defined in claim 49, wherein the management means furthercomprises generating means for generating first and second letters, thefirst letter informing a medical facility other than that attributeddirectly to each of the plurality of physicians to thereby define anancillary medical facility that the at least one patient's ancillarymedical procedures are amended to new ancillary medical procedure andthe second letter informing the at least one patient that the patient'spresent ancillary medical procedures are amended to the new ancillarymedical procedures, wherein the first and second letters are reviewedfor accuracy, signed by the physician, and transmitted to the respectiveancillary medical facility and the at least one patient.
 51. Thehealthcare management optimization system as defined in claim 50,wherein the ancillary medical costs include any costs taken from thegroup of pharmacy, anesthesiology, blood, blood storage procedure andadministration, radiology, electroencephalogram, electrocardiogram,emergency room, intravenous therapy, organ and tissue acquisition, laborand delivery, medical/surgical supplies, nuclear medicine, occupationaltherapy, operating room, physical therapy, recovery room, renaldialysis, respiratory therapy, special care, speech therapy, ortherapeutic radiology.
 52. A computer-assisted method of managing ahealthcare practice participating in an insurance network to enhanceprofitability of the healthcare practice with respect to a predeterminedreimbursement amount for ancillary pharmacy costs, the method comprisingthe steps of: providing a first computer associated with a tangiblenon-transitory computer readable medium and positioned to receive dataindicating pharmacy costs other than those attributed to a medicalprocedure performed directly by any of the plurality of physicians whenthe respective physician directly administers a medication to a patientto thereby define ancillary pharmacy costs attributed to the pluralityof physicians; receiving by the first computer from a second computer,the data indicating the ancillary pharmacy costs attributed to theplurality of physicians; processing, by the first computer, the receiveddata to include comparing the ancillary pharmacy costs attributed to theplurality of physicians with costs of ancillary prescription medicationspreferred by the insurance network to thereby identify physiciansprescribing medications not preferred by the insurance network;responsive to the step of processing, identifying by the first computerat least one of the plurality of physicians in the healthcare practiceparticipating in the insurance network that is at a greater risk of notreceiving the predetermined reimbursement amount for the ancillarypharmacy costs from the insurance network as a result of prescribingancillary medications that are detrimental to receiving thepredetermined reimbursement amount for the ancillary pharmacy costs;responsive to the step of identifying at least one of the plurality ofphysicians at a greater risk of not receiving a predeterminedreimbursement amount for the ancillary pharmacy costs, generating by thefirst computer information identifying alternative recommendedprescription medications that are preferred by the insurance network toprovide to the at least one of the plurality of physicians at a greaterrisk of not receiving a predetermined reimbursement amount for theancillary pharmacy costs to thereby modify ancillary pharmacy costsmanagement behavior of the at least one of the plurality of physiciansat a greater risk of not receiving a predetermined reimbursement amountfor the ancillary pharmacy costs; and determining by the first computerthat the risk of not receiving the predetermined reimbursement amountfor ancillary pharmacy costs from the insurance network has been reducedresponsive to an indication of a modification of ancillary pharmacycosts management behavior of the at least one of the plurality ofphysicians at a greater risk of not receiving the predeterminedreimbursement amount for the ancillary pharmacy costs.
 53. Acomputer-assisted method of managing a healthcare practice participatingin an insurance network to enhance profitability of the healthcarepractice with respect to a predetermined reimbursement amount formedical costs other than those attributed directly to a medicalprocedure performed by a physician to thereby define ancillary medicalcosts, the method comprising the steps of: providing a first computerassociated with a tangible non-transitory computer readable medium andpositioned to receive data indicating medical costs attributed to theplurality of physicians in the healthcare practice participating in theinsurance network other than those attributed directly to medicalprocedures performed by a physician to thereby define ancillary medicalcosts; receiving by the first computer from at least one other computer,the data indicating the ancillary medical costs attributed to theplurality of physicians; processing by the first computer, the receiveddata to include comparing the ancillary medical costs attributed to theplurality of physicians with ancillary medical costs of ancillarymedical procedures preferred by the insurance network to therebyidentify physicians performing ancillary medical procedures notpreferred by the insurance network; responsive to the step ofprocessing, identifying by the first computer at least one of theplurality of physicians in the healthcare practice participating in theinsurance network that is at a greater risk of not receiving thepredetermined reimbursement amount for the ancillary medical costs fromthe insurance network as a result of engaging in ancillary medicalprocedures that are detrimental to receiving the predeterminedreimbursement amount for the ancillary medical costs; responsive to thestep of identifying at least one of the plurality of physicians at agreater risk of not receiving the predetermined reimbursement amount forthe ancillary medical costs from the insurance network, generating bythe first computer information identifying recommended alternativeancillary medical procedures that are preferred by the insurance networkto provide to the at least one of the plurality of physicians at agreater risk of not receiving the predetermined reimbursement amount forthe ancillary medical costs to thereby modify management behavior of theat least one of the plurality of physicians at a greater risk of notreceiving a predetermined reimbursement amount for the ancillary medicalcosts; and determining by the first computer that the risk of notreceiving the predetermined reimbursement amount for ancillary medicalcosts from the insurance network has been reduced to increase theprofitability of the healthcare practice responsive to an indication ofa modification of ancillary medical costs management behavior of the atleast one of the plurality of physicians at a greater risk of notreceiving the predetermined reimbursement amount for the ancillarymedical costs.
 54. A computer-assisted method of enhancing profitabilityof an insurance network having a plurality of physicians in a healthcarepractice participating therein by managing ancillary medical costs, themethod comprising the steps of: providing a first computer associatedwith a tangible non-transitory computer readable medium and positionedto receive data indicating medical costs attributed to the plurality ofphysicians in the healthcare practice participating in the insurancenetwork other than those attributed directly to medical proceduresperformed by any of the plurality of physicians to thereby defineancillary medical costs; receiving by the first computer from a secondcomputer, the data indicating the ancillary medical costs attributed tothe plurality of physicians; processing by the first computer, thereceived data to include comparing the ancillary medical costsattributed to the plurality of physicians with ancillary medical costsof ancillary medical procedures preferred by the insurance network tothereby identify physicians performing ancillary medical procedures notpreferred by the insurance network; responsive to the step ofprocessing, identifying by the first computer at least one of theplurality of physicians in the healthcare practice participating in theinsurance network that is at risk of not receiving a predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork as a result of performing ancillary medical procedures that aredetrimental to receiving the predetermined reimbursement amount for theancillary medical costs; responsive to the step of identifying at leastone of the plurality of physicians at risk of not receiving apredetermined reimbursement amount for the ancillary medical costs fromthe insurance network, generating by the first computer informationidentifying recommended alternative ancillary medical procedures thatare preferred by the insurance network to provide to the at least one ofthe plurality of physicians at risk of not receiving a predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork, to thereby modify management behavior of the at least one ofthe plurality of physicians in the healthcare practice regardingancillary medical costs that are not profitable for the insurancenetwork; and determining by the first computer, an amount of a monetaryfinancial incentive to be provided to the insurance network and theplurality of physicians in the healthcare practice participating in theinsurance network responsive to an indication of a modification ofmanagement behavior of the at least one of the plurality of physiciansin the healthcare practice regarding ancillary medical costs that arenot profitable for the insurance network.
 55. A method has defined inclaim 54, wherein the second computer comprises one or more of thefollowing: an ancillary medical network database computer, a pharmacycomputer, a healthcare practice computer, an insurance network computer,and one or more physician computers; and wherein the method furthercomprises providing by the first computer to a third computer, theinformation identifying recommended alternative ancillary medicalprocedures that are preferred by the insurance network, the thirdcomputer comprising one or more of the following: a healthcare practicecomputer and one or more physician computers.
 56. A healthcaremanagement optimization system to manage a healthcare practice includinga plurality of physicians participating in an insurance network, thesystem comprising computer executable program code stored on a tangiblecomputer medium, executable by a computer to perform the followingoperations: receiving data indicating pharmacy costs other than thoseattributed to a medical procedure performed directly by any of theplurality of physicians when the respective physician directlyadministers a medication to a patient to thereby define ancillarypharmacy costs attributed to the plurality of physicians; processing thereceived data to include comparing the ancillary pharmacy costsattributed to the plurality of physicians with costs of ancillaryprescription medications preferred by the insurance network to therebyidentify physicians prescribing medications not preferred by theinsurance network; responsive to the operation of processing,identifying at least one of the plurality of physicians in thehealthcare practice participating in the insurance network that is at agreater risk of not receiving the predetermined reimbursement amount forthe ancillary pharmacy costs from the insurance network as a result ofprescribing ancillary medications that are detrimental to receiving thepredetermined reimbursement amount for the ancillary pharmacy costs;responsive to the operation of identifying at least one of the pluralityof physicians at a greater risk of not receiving a predeterminedreimbursement amount for the ancillary pharmacy costs, generatinginformation identifying alternative recommended prescription medicationsthat are preferred by the insurance network to provide to the at leastone of the plurality of physicians at the a greater risk of notreceiving a predetermined reimbursement amount for the ancillarypharmacy costs to thereby modify ancillary pharmacy costs managementbehavior of the at least one of the plurality of physicians at a greaterrisk of not receiving a predetermined reimbursement amount for theancillary pharmacy costs; and determining that the risk of not receivingthe predetermined reimbursement amount for ancillary pharmacy costs fromthe insurance network has been reduced responsive to an indication of amodification of ancillary pharmacy costs management behavior of the atleast one of the plurality of physicians at the greater risk of notreceiving the predetermined reimbursement amount for the ancillarypharmacy costs.
 57. A healthcare management optimization system tomanage a healthcare practice including a plurality of physiciansparticipating in an insurance network, the system comprising computerexecutable program code stored on a tangible computer medium, executableby a computer to perform the following operations: receiving dataindicating medical costs attributed to the plurality of physicians inthe healthcare practice participating in the insurance network otherthan those attributed directly to medical procedures performed by aphysician to thereby define ancillary medical costs attributed to theplurality of physicians; processing the received data to includecomparing the ancillary medical costs attributed to the plurality ofphysicians with ancillary medical costs of ancillary medical procedurespreferred by the insurance network to thereby identify physiciansperforming ancillary medical procedures not preferred by the insurancenetwork; responsive to the operation of processing, identifying at leastone of the plurality of physicians in the healthcare practiceparticipating in the insurance network that is at a greater risk of notreceiving the predetermined reimbursement amount for the ancillarymedical costs from the insurance network as a result of engaging inancillary medical procedures that are detrimental to receiving thepredetermined reimbursement amount for the ancillary medical costs;responsive to the operation of identifying at least one of the pluralityof physicians at greater risk of not receiving the predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork, generating information identifying recommended alternativeancillary medical procedures that are preferred by the insurance networkto provide to the at least one of the plurality of physicians at agreater risk of not receiving the predetermined reimbursement amount forthe ancillary medical costs to thereby modify management behavior of theat least one of the plurality of physicians at a greater risk of notreceiving a predetermined reimbursement amount for the ancillary medicalcosts; and determining that the risk of not receiving the predeterminedreimbursement amount for ancillary medical costs from the insurancenetwork has been reduced to increase the profitability of the healthcarepractice responsive to an indication of a modification of ancillarymedical costs management behavior of the at least one of the pluralityof physicians at a greater risk of not receiving the predeterminedreimbursement amount for the ancillary medical costs.
 58. A healthcaremanagement optimization system to manage a healthcare practice includinga plurality of physicians participating in an insurance network, thesystem comprising computer executable program code stored on a tangiblecomputer medium, executable by a computer to perform the followingoperations: receiving data indicating medical costs attributed to theplurality of physicians in the healthcare practice participating in theinsurance network other than those attributed directly to medicalprocedures performed by a physician to thereby define ancillary medicalcosts attributed to the plurality of physicians; processing the receiveddata to include comparing the ancillary medical costs attributed to theplurality of physicians with ancillary medical costs of ancillarymedical procedures preferred by the insurance network to therebyidentify physicians performing ancillary medical procedures notpreferred by the insurance network; responsive to the operation ofprocessing, identifying at least one of the plurality of physicians inthe healthcare practice participating in the insurance network that isat risk of not receiving a predetermined reimbursement amount for theancillary medical costs from the insurance network as a result ofperforming ancillary medical procedures that are detrimental toreceiving the predetermined reimbursement amount for the ancillarymedical costs; responsive to the operation of identifying at least oneof the plurality of physicians at risk of not receiving a predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork, generating information identifying recommended alternativeancillary medical procedures that are preferred by the insurance networkto provide to the at least one of the plurality of physicians at risk ofnot receiving a predetermined reimbursement amount for the ancillarymedical costs from the insurance network, to thereby modify managementbehavior of the at least one of the plurality of physicians in thehealthcare practice regarding ancillary medical costs that are notprofitable for the insurance network; and determining an amount of amonetary financial incentive to be provided to the insurance network andthe plurality of physicians in the healthcare practice participating inthe insurance network responsive to an indication of a modification ofmanagement behavior of the at least one of the plurality of physiciansin the healthcare practice regarding ancillary medical costs that arenot profitable for the insurance network.
 59. A healthcare managementoptimization system for a healthcare practice including a plurality ofphysicians participating in an insurance network, the system comprising:a first database comprising medical procedures other than thoseperformed directly by any of the plurality of physicians to therebydefine ancillary medical procedures that are preferred by the insurancenetwork; a second database comprising medical costs other than thoseattributed directly to medical procedures performed by any of theplurality of physicians to thereby define ancillary medical costs ofeach of the plurality of physicians participating in the insurancenetwork; and computer executable program code stored on a tangiblecomputer medium and executable by a computer to manage the healthcarepractice participating in the insurance network, the computer executableprogram code comprising: an analyzer in communication with the first andthe second databases for analyzing the data in the first and the seconddatabase and comparing the ancillary medical procedures that arepreferred by the insurance network with the ancillary medical costs ofthe plurality of physicians participating in the insurance network tothereby identify ancillary medical costs of the physicians that are notpreferred by the insurance network; and managing program code responsiveto the analyzer for managing the ancillary medical costs of thehealthcare practice identified as not being preferred by the insurancenetwork to thereby modify the ancillary medical costs of the physiciansin the healthcare practice to be more profitable to the insurancenetwork, the managing program code executable by the computer to performthe following operations: responsive to the analysis of the data in thefirst and the second databases, identifying at least one of theplurality of physicians in the healthcare practice participating in theinsurance network that is at a greater risk of not receiving apredetermined reimbursement amount for the ancillary medical costs fromthe insurance network by engaging in ancillary medical procedures thatare detrimental to receiving the predetermined reimbursement amount forthe ancillary medical costs, responsive to the identification of atleast one of the plurality of physicians in the healthcare practice at agreater risk of not receiving a predetermined reimbursement amount forthe ancillary medical costs from the insurance network, generatinginformation identifying recommended alternative ancillary medicalprocedures that are preferred by the insurance network to provide to theat least one of the plurality of physicians at risk of not receiving apredetermined reimbursement amount for the ancillary medical costs fromthe insurance network, to thereby modify ancillary medical costsmanagement behavior of the at least one of the plurality of physiciansat the greater risk of not receiving the predetermined reimbursementamount for the ancillary medical costs, and determining that the risk ofnot receiving the predetermined reimbursement amount for the ancillarymedical costs from the insurance network has been reduced responsive toan indication of a modification of ancillary pharmacy costs managementbehavior of the at least one of the plurality of physicians at risk ofnot receiving a predetermined reimbursement amount for the ancillarymedical costs.
 60. A healthcare management optimization system for ahealthcare practice including a plurality of physicians participating inan insurance network, the system comprising: a first database comprisingmedical procedures other than those performed directly by any of theplurality of physicians to thereby define ancillary medical proceduresthat are preferred by the insurance network; a second databasecomprising medical costs other than those attributed directly to medicalprocedures performed by any of the plurality of physicians to therebydefine ancillary medical costs of each of the plurality of physiciansparticipating in the insurance network; and computer executable programcode stored on a tangible computer medium and executable by a computerto manage the healthcare practice participating in the insurancenetwork, the computer executable program code comprising: an analyzer incommunication with the first and the second databases for analyzing thedata in the first and the second database and comparing the ancillarymedical procedures that are preferred by the insurance network with theancillary medical costs of the plurality of physicians participating inthe insurance network to thereby identify ancillary medical costs of thephysicians that are not preferred by the insurance network; and managingprogram code responsive to the analyzer for managing the ancillarymedical costs of the healthcare practice identified as not beingpreferred by the insurance network to thereby modify the ancillarymedical costs of the physicians in the healthcare practice to be moreprofitable to the insurance network, the managing program codeincluding: an identifier for identifying responsive to the analyzer atleast one of the plurality of physicians in the healthcare practiceparticipating in the insurance network that is at a greater risk of notreceiving a predetermined reimbursement amount for the ancillary medicalcosts from the insurance network by engaging in ancillary medicalprocedures that are detrimental to receiving the predeterminedreimbursement amount for the ancillary medical costs, a modifierresponsive to the identifier for modifying ancillary medical costsmanagement behavior of the at least one of the plurality of physiciansat the greater risk regarding the ancillary medical costs, and programcode for determining responsive to the modifier that the risk of notreceiving the predetermined reimbursement amount for the ancillarymedical costs from the insurance network has been reduced.
 61. Ahealthcare management optimization system for a healthcare practiceincluding a plurality of physicians participating in an insurancenetwork, the system comprising: a server having at least one database,the at least one database comprising a first and a second database, thefirst database including the ancillary medical procedures that are morepreferred by the insurance network, the second database includingancillary medical costs of each of the plurality of physiciansparticipating in the insurance network; a communications networkpositioned to be in communication with the server; a plurality ofcomputers positioned to be in communication with the communicationsnetwork, each including a user interface responsive to a user; andcomputer executable program code stored on a tangible computer mediumpositioned on the server and executable by the server to manage thehealthcare practice participating in the insurance network, the computerexecutable program code comprising: an updater to update through to theuser interface each of the plurality of physicians in the healthcarepractice of any changes in the management of medical costs other thanthose attributed directly to a medical procedure performed directly byany of the plurality of physicians to thereby define ancillary medicalcosts and that are preferred by the insurance network, recommendingprogram code for recommending to each of the plurality of physiciansthrough the user interface, alternative medical procedures other thanthose performed directly by any of the plurality of physicians tothereby define ancillary medical procedures and that are preferred bythe insurance network, an analyzer in communication with the first andthe second databases for analyzing the data in the first and the seconddatabases and comparing the ancillary medical procedures that arepreferred by the insurance network with the ancillary medical costs ofthe plurality of physicians participating in the insurance network tothereby identify the ancillary medical costs of the physicians that arenot preferred by the insurance network, and managing program coderesponsive to the analyzer for managing the ancillary medical costs ofthe healthcare practice identified as not being preferred by theinsurance network to thereby modify the ancillary medical costs of thephysicians in the healthcare practice to be more profitable to theinsurance network, the managing program code executable by the server toperform the following operations: responsive to the analysis of the datain the first and the second databases, identifying at least one of theplurality of physicians in the healthcare practice participating in theinsurance network that is at a greater risk of not receiving apredetermined reimbursement amount for the ancillary medical costs fromthe insurance network by engaging in ancillary medical procedures thatare detrimental to receiving the predetermined reimbursement amount forthe ancillary medical costs, responsive to identification of at leastone of the plurality of physicians in the healthcare practice that is ata greater risk of not receiving a predetermined reimbursement amount forthe ancillary medical costs from the insurance network, generatinginformation identifying recommended alternative ancillary medicalprocedures that are preferred by the insurance network to provide to theat least one of the plurality of physicians at a greater risk of notreceiving a predetermined reimbursement amount for the ancillary medicalcosts to thereby modify ancillary medical costs management behavior ofthe at least one of the plurality of physicians at the greater risk ofnot receiving the predetermined reimbursement amount for the ancillarymedical costs, and determining that the risk of not receiving thepredetermined reimbursement amount for the ancillary medical costs fromthe insurance network has been reduced responsive to an indication of amodification of ancillary pharmacy costs management behavior of the atleast one of the plurality of physicians at the greater risk of notreceiving the predetermined reimbursement amount for the ancillarypharmacy costs.
 62. A healthcare management optimization system for ahealthcare practice including a plurality of physicians participating inan insurance network, the system comprising: a server having at leastone database, the at least one database comprising a first and a seconddatabase, the first database including the ancillary medical proceduresthat are more preferred by the insurance network, the second databaseincluding ancillary medical costs of each of the plurality of physiciansparticipating in the insurance network; a communications networkpositioned to be in communication with the server; a plurality ofcomputers positioned to be in communication with the communicationsnetwork, each including a user interface responsive to a user; andcomputer executable program code stored on a tangible computer mediumpositioned on the server and executable by the server to manage thehealthcare practice participating in the insurance network, the computerexecutable program code comprising: an updater to update through to theuser interface each of the plurality of physicians in the healthcarepractice of any changes in the management of medical costs other thanthose attributed directly to a medical procedure performed directly byany of the plurality of physicians to thereby define ancillary medicalcosts and that are preferred by the insurance network, recommendingprogram code for recommending to each of the plurality of physiciansthrough the user interface, alternative medical procedures other thanthose performed directly by any of the plurality of physicians tothereby define ancillary medical procedures and that are preferred bythe insurance network, an analyzer in communication with the first andthe second databases for analyzing the data in the first and the seconddatabases and comparing the ancillary medical procedures that arepreferred by the insurance network with the ancillary medical costs ofthe plurality of physicians participating in the insurance network tothereby identify the ancillary medical costs of the physicians that arenot preferred by the insurance network, and managing program coderesponsive to the analyzer for managing the ancillary medical costs ofthe healthcare practice identified as not being preferred by theinsurance network to thereby modify the ancillary medical costs of thephysicians in the healthcare practice to be more profitable to theinsurance network, the managing program code including: an identifierfor identifying responsive to the analyzer at least one of the pluralityof physicians in the healthcare practice participating in the insurancenetwork that is at a greater risk of not receiving a predeterminedreimbursement amount for the ancillary medical costs from the insurancenetwork by engaging in ancillary medical procedures that are detrimentalto receiving the predetermined reimbursement amount for the ancillarymedical costs, a modifier responsive to the identifier for modifyingancillary medical costs management behavior of the at least one of theplurality of physicians at the greater risk regarding the ancillarymedical costs, and program code for determining responsive to themodifier that the risk of not receiving the predetermined reimbursementamount for the ancillary medical costs from the insurance network hasbeen reduced.